Aug 242010

First off, let me start by admitting that my title is a lie. I’ll explain why in a moment…

In any facet of life, there of those who fail to distinguish themselves, and those who stand out. This has become increasingly true online, where resources such as Blogger, WordPress, YouTube, and cheap web hosting have made it possible for anyone with the desire to voice his or her thoughts and opinions online. (Please excuse the inherent irony in this post. I am that person voicing his opinions.)

A graph showing the relative number of terrible, mediocre, good, and excellent web sites

Distribution of web site quality

A consequence of this flood of opinions and online voices is a steep decrease in the average quality of online material. For better or worse, the bell curve of quality content has shifted far, far, to the left (in this case, towards “terrible”.) The vast majority of web sites out there are mediocre at best. A small percentage contain good, quality content that many readers can appreciate, and a tiny fraction of online content is excellent, crafted by content producers that understand the medium and know how to grab an audience and convey their message in an entertaining way.

For those of you out there who want your voice to be heard online, there’s good news and bad news. The bad news is that in a saturated market, the chances of a random visitor finding you are smaller. The good news is that there is so much crap out there that if you have skill, put effort and time into what you are doing, and put a small push into marketing, you can stand out from the mediocre crowd.

The number one way to stand out is to be excellent.

Conversely, you can be so unfathomably terrible that you can achieve a level of fame (well, ignominy) through sheer awfulness.

Greatness or excellence, like many things in life, is a choice. Nearly anyone can achieve greatness, but it requires time, effort, and most of all, commitment. Pick something you love – something that you can spend your free time devoted to – and be great.

  One Response to “The Number One Way to Stand Out”

  1. Well put, sir, well put. I’ll cetnairly make note of that.

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