Oct 132010

Previously I talked about the #1 way to stand out online. The respected authorities who are recognized for their excellence, draw an audience, and influence members of their niches all do these 4 key things. If you want to be excellent and stand out, you need to incorporate these practices into what you do each […]

 Posted by at 11:49 am
May 192010
The Psychology of Weight

Would it surprise you if I told you that we instinctively judge the value of an object based upon its weight? I’m sure you’ve experienced this yourself. Imagine a resume printed on thick, heavy-weight paper. You’d likely judge it to be from a better candidate than a resume printed on light paper – even though […]